Small discounts feel harmless. Added up across a sales team, they are often the biggest margin leak in the business.
What we see in practice
Across dozens of engagements the pattern is the same. Teams agree on the direction quickly, then lose momentum when the plan meets the calendar.
The fix is rarely more analysis. It is smaller commitments, named owners and a short weekly check on progress.
Where to start
Pick one decision that has been open for more than a month. Write down who owns it and the date it will be made. Then protect that date.
Have a decision on the table? Let’s talk it through.
Start with a free 30-minute call. If we are not the right fit, we will tell you and point you to someone who is.