Journal
Notes from the work.
Short, practical pieces on strategy, organisation and pricing. Written by the partners, usually after a client asked the same question twice.

Strategy
6 min
Why most strategy decks never get used
The problem is rarely the thinking. It is the gap between a good plan and the Monday meeting where it has to start.

Organisation
5 min
Three signs your organisation has outgrown its structure
Slower decisions, busier founders and managers who cannot say what they own. Here is what to do about each one.

Pricing
4 min
The quiet cost of discounting
Small discounts feel harmless. Added up across a sales team, they are often the biggest margin leak in the business.

Market entry
7 min
Pilot first: a safer way into new markets
How to design a 90-day pilot that gives you a real answer, and how to agree the go or no-go rule before you start.