+12%
revenue with flat volume
New packaging tiers and a trade pricing reset for a 90-year-old producer selling into national retailers.
The situation
A single price list covered every customer, and retailers had learned to negotiate discounts that were never reviewed.
Leadership had tried incremental fixes for two years. Each one helped a little and none of them changed the trajectory.
What we did
We spent the first three weeks in the business, not in a meeting room. That gave us the data and the trust to propose bigger changes than anyone expected.
The result
+12% revenue with flat volume, measured against the same period the year before.
Have a decision on the table? Let’s talk it through.
Start with a free 30-minute call. If we are not the right fit, we will tell you and point you to someone who is.