4.2×
online loan applications
A focused market entry into small-business lending, piloted in two cities before a national rollout.
The situation
Small businesses were moving to online lenders, and the bank’s branch-led process took three weeks to say yes.
Leadership had tried incremental fixes for two years. Each one helped a little and none of them changed the trajectory.
What we did
We spent the first three weeks in the business, not in a meeting room. That gave us the data and the trust to propose bigger changes than anyone expected.
The result
4.2× online loan applications, measured against the same period the year before.
Have a decision on the table? Let’s talk it through.
Start with a free 30-minute call. If we are not the right fit, we will tell you and point you to someone who is.